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Business Strategy

Developing Market, Business Planning and Branding Strategies.

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Digital Strategy

Creating strategies that excel in today’s digital markets.

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Sales & Marketing Strategy

Advancing Customer Relationship Management.

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Big Data Analytics

Advancing Customer Relationship Management.

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Our Clients

Proven Methodologies

We leverage proven methodologies and industry expertise in developing Business Strategies, Digital Strategy, Design and Implementation, High Impact Sales & Marketing Execution Strategies coupled with Advanced Analytics and Insight Activation, to deliver sustainable impact for our clients.

Digital-age strategies upend old business models as speed and potential magnitude of change create an entirely new business environment. Digitalization is disrupting brick and mortar businesses models at an accelerated rate.
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We provide strategic assessment of your entire Customer Relationship Management orientation from sales to Customer Support, and manage the process through implementation and execution.  We start each engagement with developing a robust strategy to optimize the customer experience from customer identification, conversion and maintenance, to loyalty and retention.
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Consumer expectations for service are based not on how your competitor is servicing their needs. It is based upon the service levels that they experience across all industries and channels. Amazon and Uber have created service expectation that all service or product companies are measured against. Reinventing customer experience begins...
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Delivering actionable customer data is today’s new market currency. Our operating philosophy is ‘managing for value.’ Big Data is a business issue, not an IT project. We will apply and build consistent, standardized processes to help your company succeed.
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Browse Our Value Adds

  • All
  • Big Data and Advanced Customer Analytics
  • Business Strategy
  • Digital Strategy & Implementation
  • Sales & Marketing Strategy

About Tony

Tony’s strategic, entrepreneurial and technology skill sets have been applied to the distinct benefit of the companies word wide.

Anthony “Tony” van der Hoek is a true twenty-first century leader and marketing executive who brings a rich global perspective, keen process understanding and infectious enthusiasm to every undertaking.

Some Industry Advice

Swiss Private Equity & Corporate Finance Association
Swiss Private Equity & Corporate Finance Association
July 5th, 2017 Swiss Private Equity & Corporate Finance Association (SECA)  I was delighted to have the opportunity to be a part of…
The New Digital-Marketing-Commerce Strategies – where e-Commerce meets e-Business
The New Digital-Marketing-Commerce Strategies – where e-Commerce meets e-Business
The new digital-marketing-commerce transformation has being going on for a while. This can be referred to as e-Business or e-Commerce, but the terms…
Gain a Competitive Advantage Through Digital
Gain a Competitive Advantage Through Digital
How can digital innovation strengthen my position in the market? This is now front of mind for every company on the planet.  No…