Sales & Marketing with an ROI Focus
Consumer Goods Technology Conferences
Anthony “Tony” van der Hoek is a true twenty-first century leader and marketing executive who brings a rich global perspective, keen process understanding and infectious enthusiasm to every undertaking. Tony’s strategic, entrepreneurial and technology skill sets have been applied to the distinct benefit of the Coca-Cola System in a wide array of customer engagement, marketing insights and revenue growth management capacities by leveraging BIG Data, Customer and Consumer advanced analytics, development of global customer strategies. and development of Commercial Revenue Growth Management tools and business processes. More recently, Tony drove development of the global commercial advanced analytics, developing and implementing BIG Data actionable concepts and tools (Recognized as a Visionary in 2012 by Consumer Goods Technology). His long heritage of collaboration with large global retailers (notably Walmart and 7-Eleven) have given him an innate ability to make customer relevant solutions that drive growth in the category. Today, Tony is applying these skills to help mature businesses and entrepreneurial start-up ventures in a wide array of industries from Consumer Goods, Retail, Industrial and Healthcare. Developing strategy and delivering digital solutions: Digital Strategy, E-Commerce Platforms, Digital Sales and Marketing Solutions and Data & Analytics tools to help clients improve their online sales, CRM systems, reporting and digital marketing.