Sales & Marketing with an ROI Focus
Consumer Goods Technology Conferences
Anthony “Tony” van der Hoek is a true twenty-first century leader and marketing executive who brings a rich global perspective, keen process understanding and infectious enthusiasm to every undertaking. Tony’s strategic, entrepreneurial and technology skill sets have been applied to the distinct benefit of the Coca-Cola System in a wide array of customer engagement, marketing insights and revenue growth management capacities by leveraging BIG Data, Customer and Consumer advanced analytics, development of global customer strategies. and development of Commercial Revenue Growth Management tools and business processes. More recently, Tony drove development of the global commercial advanced analytics, developing and implementing BIG Data actionable concepts and tools (Recognized as a Visionary in 2012 by Consumer Goods Technology). His long heritage of collaboration with large global retailers (notably Walmart and 7-Eleven) have given him an innate ability to make customer relevant solutions that drive growth in the category. Today, Tony is applying these skills to help mature businesses and entrepreneurial start-up ventures in a wide array of industries from Consumer Goods, Retail, Industrial and Healthcare. Developing strategy and delivering digital solutions: Digital Strategy, E-Commerce Platforms, Digital Sales and Marketing Solutions and Data & Analytics tools to help clients improve their online sales, CRM systems, reporting and digital marketing.
I have met few people with Tony’s incredibly strong analytic bend that are as good as Tony at doing 2 additional things – forever trying to understand better what those analytics truly mean and how to bring that meaning to life to enable people to make better business decisions. That combination of sheer smarts, curiosity and a passion for results make Tony an ideal business partner. As a client, his smarts, curiosity and passion have made both me and our company better. A pleasure to work with.
I worked for Anthony on an online training tool that encompassed a fairly in-depth architecture and content with voice-overs. He made the project so much fun. While his requirements were very specific he left room for creativity and took an open-minded approach to any idea put on the table. Anthony is truly the most wonderful client I have worked for. He is fair minded, intelligent, gracious, and has the sharpest wit of anyone I know. He is the manager that everyone longs to have. I would jump at the chance to work with Anthony again. Coke is fortunate!