The new digital-marketing-commerce transformation has being going on for a while. This can be referred to as e-Business or e-Commerce, but the terms are blurring meaning. The consumer/ shopper are central in everything a marketer does. With this in mind there are a number of critical aspects that every digital marketer has to balance and…
Month: June 2017
Gain a Competitive Advantage Through Digital
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How can digital innovation strengthen my position in the market? This is now front of mind for every company on the planet. No matter what industry you are in: agriculture, manufacturing, consumer goods or service, digital innovation is impacting your business. Innovation is either helping you improve and grow your business or not. Many of…