The new digital-marketing-commerce transformation has being going on for a while. This can be referred to as e-Business or e-Commerce, but the terms are blurring meaning. The consumer/ shopper are central in everything a marketer does. With this in mind there are a number of critical aspects that every digital marketer has to balance and…
Month: June 2017
Gain a Competitive Advantage Through Digital
How can digital innovation strengthen my position in the market? This is now front of mind for every company on the planet. No matter what industry you are in: agriculture, manufacturing, consumer goods or service, digital innovation is impacting your business. Innovation is either helping you improve and grow your business or not. Many of…