Actionable Customer Data Value Proposition

Our beliefs:

• Actionable customer data is today’s new market currency
• Our operating philosophy is ‘managing for value’
• It is a business issue, not an IT project
• We will apply and build consistent, standardized processes

Deliverables:

• Develop one holistic Customer Analytic Framework that can be leveraged on a global scale
• Leverage customer analytic best practices
• Link multiple existing initiatives and systems over time
• Execute a standard change management program that emphasizes people, process, and technology
• Incorporate a formal benefits management program